Business Oceans is the business management
consulting firm created to improve small to medium companies.
Evaluate
Prioritize
Schedule
Delegate
Complete
Discovery
Creation
Execution
Tracking
Enhancement
Organization can cover many areas. Some clients need to create systems to organize their ideas, tasks, and meetings. Other clients need organization to help them prioritize and budget their marketing effectively.
You need to start with a plan. That means sitting down and writing it out. We'll be there with you on this. Once the business or marketing plan is in place, we prioritize the most important tasks first.
You need to hire 2 new employees
You need to activate the Google AdWords account
You need to contact 5 new customers that left messages
Which do you do first?
Simple, we consult a business from the Lead with Revenue viewpoint. Let's analyze this common business challenge.
The new customers will bring in revenue, but will take time to contact and set up service.
The Google AdWords will bring in more customers and fill the pipeline, but it will take a while to create the account and search engine optimize the ads. (This is different than natural SEO ranking)
The new employees will be needed to service the new customers, but they will need to be interviewed and trained.
What do you do?
We advise our clients to have a pipeline for hiring new employees always going. Especially, in service industry companies. Recruitment Consulting.
We can update and streamline the hiring process. We treat recruiting ads just like a marketing ad. We discover who the ideal candidate is and create recruiting ads that will catch their attention because of their personality.
Not just the title of their job. That is too limiting. In this example we sought employees who like to work 'alone' and liked to be 'outside'. That is very different than an employee who loves collaborating with a team. Yes? It is easier to for management to hire people who fit the position.
That will mean running recruiting ads once every 2-3 weeks. That will depend on your turn-over rate and rate of growth. You will need to be doing phone interviews to fill the pipeline with pre-qualified candidates.
We create interview scripts and run those recruiting ads for you. We'll write copy for the phone interview questions to help you sift out the non-qualified applicants easily.
Don't waste 1/2 an hour meeting at the office with someone who is absolutely wrong for the position when you can take 2-3 minutes on the phone and politely ask them 5 targeted questions that will inform you quickly if they fit your company needs. Efficiency is key. Effective management of time.
That's why McDonald's works. It has consistent management systems in place. No matter how big or small your company is...you need business management systems.
Back to the time management challenge.
1 We contact the 5 new customers first and build loyalty with quick response time.
2 We create and post ads for recruiting. All Internet based.
3 Then, we work on the Google AdWords last.
4 We take the new recruits out with us to train while we make the new customers happy with our stellar service.
5 While we are out training, the Google AdWords are working for us so we can track them and enhance them when we get back with our newly trained employees.
6 BONUS TASK - We create an excellent training manual that the employee takes home to read the day before to learn on their own.
Once things are up and running, the Google AdWords will be working for you while you work, sleep or play golf. Once the Ads are Keyword Optimized, they will work for you 24/7 within the preset budget.
That's on top of the search engine optimization marketing we on your website so that it ranks on the 1st Page of GOOGLE.
That's why Innovative Internet Marketing Services are so important in today's market. The Yellow Pages are no longer as effective.
Why would someone go open a huge heavy yellow book when they are already on their computer checking emails or reading the news? THEY WOULDN'T. They would simply open their web browser and type three or four words into Google.
FACT: Consumers who have access to the Internet are mostly middle-class users and above.
That means people searching the Internet already have more money to spend by the mere fact they are on the Internet.
The recruiting process will be in place so that the ads can be activated whenever we do a marketing push. When marketing is done correctly with Innovative Marketing Ideas, there should be a measurable expected growth that will need to be serviced or a product provided.
The next step in prioritization is just like juggling oranges. You need to be able to have many tasks getting completed at once. That means delegating duties out to others, having automated systems accomplishing tasks, and knowing when a task is not Leading with Revenue.
What are your business management consulting needs?
We thank you for your interest in our business consulting services or search engine marketing services. We will contact you within the day.
Sincerely,
Business Oceans Business Consultants