Local Denver Business Grows 288% Year-to-Year Internet Marketing

For years, we’ve been serving others by connecting real world business with the new, required digital marketing world.

Our client does local landscaping service for yards with pets. Simple enough.

Their  target client is someone with a dog and enough income to hire some yard support in Denver Metro.

With a long-term approach, we have built up a strong reputation online as well as full facebook social media.

Wonderful, let’s see the numbers. They matter the most. Year-to-Year comparison below of website traffic visitors on one day, Sept 1, 2015 to Sept 1, 2014

It’s now 132 compared to 34. Plus, look further down and you’ll also see that the number of conversions per visitor is up quite a bit causing a double increase of quality targeted traffic and ease to sign up.

Year-to-Year Traffic Up and Conversion Up

 

The changes happened because of increasing customer interaction on social media and upgrading the sign-up for service flow.

How much has traffic improved? 288% from the same time last year. See above image.

How many more conversions from that compared to last year? Notice the percent in the right side green box.

It was 17.30% last year where as this year during the same time we had a 53.55% conversion rate for your marketing budget.

The important take away here is “What are You Doing with Your Web Traffic?”

 

Google Calendar Invites Review – ‘Gvites’ is Better Marketing Positioning

 

Top 3 Reasons Google Calendar Invites Rock

Google Invites or as I prefer to call them, Gvites are very useful.

1) They pull from your Google Contacts and auto fill in Participants.

2) It auto syncs with your Google Mobile Calender.

3) You can enter specific notes into the description about the meetings.

All three of those reasons rock on any system. There are more reasons it rocks ,as well as why it does not. However, this conversation is about “How Google Markets It’s Products” and where they miss.

The Google+ Plus platform has been lackluster in many ways. It’s biggest complaint from users is that it’s clunky to move around in. That whole having to login over and over thing. And duplicates. Oh my!

For all the data they have on all us, the least they could do is perfect Multi-User Logins.

That in my humble internet user opinion, is The Big G’s biggest issue. It’s tools are clunky. Even in AdWords I’ll be doing a quick edit and the campaign tools on my 17″ screen on Chrome are getting cut off 20% of the time….so I can’t do some commands. That’s bad building and the Negative Nancy view.

This is when it works….

AdWords marketing campaign we ran for a client.

AdWords marketing campaign we ran for a client.

 

On the Bright Bill view, the Google Calendar Tool is cool in many ways. It’s useful. It’s mostly easy to schedule and edit events. You can even create a specifically named calendar for unique group events.

The challenge for Google, I’m suggesting, is that the name is not cool. It does NOT roll off the tongue. So, people don’t want to use things that are hard to say. Yes? Of course yes.

I use Goooo-gle Cal-en-dar

Let’s add another layer of, Why People Won’t Say Your Product Name?

I’m sending you a Goo-gle Cal-en-dar In-vite

Wow. 7 Syllables and 20 letter character to say the product name. Now, when you see and hear it like that you got something to gargle with.  Too long and too much. Not cool.

Option? What would update the cool Google brand of that cool tool and even make it cooler to say and use?

As their marketing consultant, I would suggest calling it a Gvite.

I sent you a Gvite. 6 syllables for the whole sentence. Now, that’s Millennia friendly.

Cool and short, like the rest of cultural trends right now. Quick and clean.

I invite anyone and everyone to share this idea with Google people they know. Maybe with a healthy consulting fee, “I could pay for my ho-ney-moooooon”.

 

Author – Gabriel DiCristofaro – Mr DiCristofaro has been an entrepreneur since he was eight years old and solicited snow shoveling jobs in Indianapolis for $1-3 per driveway.

Lesson learned. Always pre-negotiate.

He runs 2 companies: www.BusinessOceans.com a marketing consulting firm and his personal coaching venture with his wife, www.InvitingRight.com , which involves social psychology, the core of all business and marketing.

Business Oceans has been actively profiting for 8 years now, allowing him to usually work 20-30 hours per week while being able to provide valuable consultation to execs and business owners.

 

How to Start an Internet Marketing Campaign for your Small Business? Top 3

Hello, my name is Gabriel Dicristofaro. I am the founder of Business Oceans Marketing.

I learned and studied about Google and search engine marketing way back in the college intern years. Internet marketing has grown quite a bit since then. I am 42 as of this writing and always interested in collaborating on new internet campaigns.

  1. The first most important part of business is the bottomline.
  2. The second most important part of business are customers.

Confused? You should be. Those 2 sentences are inverted on purpose. That’s how some marketing campaigns are run…with confused priorities. Of course, the correct answer is customers. If you have no customers, there is no bottomline to calculate.

Whether the business goals are customer expansion or increasing money, the most important part of internet business is being found by customers looking for a specific service or product.

Each product and service is different. Even within the same company. Business Oceans Marketing is here to handling marketing business…and enjoy the ride.

That’s why every marketing campaign deserves its own voice and flavor. Personalized marketing strategies for an individual business.

That’s really where to start. Find your voice. Gruff for dirt bike racing rentals. Alluring for a fine dining restaurant. Crisp for industry contracting. All different customer types. All different flavors.

The TOP 3 first steps recommended for Marketing:

  1. Set a budget estimate on paper for the first 6 months. Do NOT count future sales created from the new marking campaign in this budget. It’s an investment of current capital and campaigns take some time build up.
  2. Read about these 3 majors internet marketing tools.
    • SEO – Search Engine Optimization – This involves natural rankings on Google Search for specific Keywords, which can also include SEO for the Map Listing in Google Places.
    • PPC – Pay-per-Click Advertising or Google Adwords specifically is where you run a campaign which is only charged when someone actually clicks to your website.
    • LPO – Landing Page Optimization is analyzing the website layout to look for areas that can be redesigned to systematically increase the number of users who convert to an email or phone call lead.
  3. Test the provider you want to use. Do they show up in the top of Google? Ask them for 2-3 client sites and 2-3 keyword samples for each to see proven success.

Once, you’ve built up some comfort around the subject, pick an Internet Marketing Plan to get market research on your industry.

INTERNET MARKETING PLANS – CLICK HERE