Google AdWords Marketing Strategies for Business Clients 2015

People Ask me about Google Business Marketing Strategies often.

I looked in the mirror and realized, I have a great life, funded by Digital Marketing.

Tell you one thing that’s true, people will follow you easily,
When You Have a Plan built on reasonable, thought-out ideas.

Inbound Marketing (excludes cold calling)

  1. Brainstorm a Strategy first about your target customer.
    • Who are they?
    • What is their mindset while they are searcing?
  2. Do some Marketing Research on industry SEO Keywords Phrases.
    1. Find the main keywords
    2. Then, build out your Targeted Keyword List

Ex: “plastic surgeons [your city]” Search in google and check the competition.

751,000 results in search engine competing for the top 3 slots.

751,000 results in search engine competing for the top 3 slots.

Every marketing campaign starts with Marketing Research. If you have the time and the budget, hire a professional to guide you through this vast ocean of information.

This example below shows 3 Important Google AdWords Metrics to Analyse:

  1. Average Monthly Searches: How many people or searches are entered into Google Search Engines per month.
    • Consider most Internet visitors convert at a rate of 2-5% and 5% is gained by informed market research
  2.  Level of Competition: Based on the total searches per month
    • How many different vendors on Google AdWords are bidding on this keyword.
  3. Suggested Bid: Google does a decent job of estimating Cost-Per-Click.
    • Best Practice is to pad your budget 20% extra since you may need to pay more than listed to be in the TOP of Google Search Pages.

Business Oceans Keyword Research on “Fitness App”

Marketing research will save you $1000s in wasted marketing dollars.

Marketing research will save you $1000s in wasted marketing dollars.

First, notice that you may lump ‘Fitness’, ‘Workout’ and ‘Training’ into the same bucket, funnel or vertical. This would be a big miss.

Look closer….’Training App’ keywords cost the most. SEE Red and Strikethrough terms above.

You could get twice as manys clicks by focusing the marketing campaign strategy on ‘fitness app’ and ‘workout app’ keyword phrases and writing content that refers to those terms.

“best training apps” is $5.30 per click x 300 clicks = $1,590 In Click-Spend

Compare to….

“workout app” which is a mid-cost at $0.95 per click x  1673 clicks = $1,590 In Click-Spend

Marketing Research and Competitor Analysis matter when creating a marketing plan for your business goals. With keyword strategy in place, we can now get 557% more clicks and increased targeted website traffic.

 

  1. Pick your 2-4 top marketing channels: google, facebook, pinterest, linkedin…
  2. Wrap your keywords in the strategy, like a Good Omelette.
  3. Build your plan out 3 months. Ding! YOU’RE IN

If you need support in creating the marketing plan for your small or medium business, we can help you build it.

 

SURF YOUR BUSINESS

 

How To Know If Your Small Business Needs A Mobile Website

Effective marketing is about showing up at the right place, at the right time, and with the right content.  People will find you on Yelp, Youtube, Google Places, Facebook, and other social sites. The question remains, when they find you there, will they choose you or your competitor?  There is one big element that many small businesses are lacking.  That is a mobile presence that supports their business.

If you want your business to be on the leading trend for growth you better be implementing mobile marketing strategies.  Mobile phones have changed the way businesses connect and expose their message to consumers.  Consumers have the power to instantly take a look at reviews of your business or products.  People are using their mobile phones to purchase, check reviews, find the nearest store, and most importantly, check out your small business. So it is imperative that your business as some sort of mobile presence.

Most websites do not convert well to a mobile device.  They are difficult to navigate and read.  80% of customers will leave your site if they have a poor experience.  With our clients, we have seen that at least 25% of their traffic is coming from a mobile device.  That means you are potentially losing one quarter of your customers.  Take a look at a typical website when viewed on a mobile phone.

Mobilebefore1

Now take a look at a site that is optimized for mobile.  You can see that it is easy to read and the buttons are large enough to push with your fingers.  There is no need to toggle with zoom.  You can tell right away where you are supposed to go on the page.

mobileafter

So, do you need a mobile website?  The best way to determine is to log into you Google Analytics account and see how many people are accessing your site via mobile.  If you are a business that has customers finding you or looking for your service while they are out and about, then you do need a mobile website.

Having a mobile website is just the first step in accessing the mobile market.  There are many great tools to attract customers and keep your customers engaged.

P.S.  If you want to get started on a mobile marketing platform for your business, contact Business Oceans.

How to Start an Internet Marketing Campaign for your Small Business? Top 3

Hello, my name is Gabriel Dicristofaro. I am the founder of Business Oceans Marketing.

I learned and studied about Google and search engine marketing way back in the college intern years. Internet marketing has grown quite a bit since then. I am 42 as of this writing and always interested in collaborating on new internet campaigns.

  1. The first most important part of business is the bottomline.
  2. The second most important part of business are customers.

Confused? You should be. Those 2 sentences are inverted on purpose. That’s how some marketing campaigns are run…with confused priorities. Of course, the correct answer is customers. If you have no customers, there is no bottomline to calculate.

Whether the business goals are customer expansion or increasing money, the most important part of internet business is being found by customers looking for a specific service or product.

Each product and service is different. Even within the same company. Business Oceans Marketing is here to handling marketing business…and enjoy the ride.

That’s why every marketing campaign deserves its own voice and flavor. Personalized marketing strategies for an individual business.

That’s really where to start. Find your voice. Gruff for dirt bike racing rentals. Alluring for a fine dining restaurant. Crisp for industry contracting. All different customer types. All different flavors.

The TOP 3 first steps recommended for Marketing:

  1. Set a budget estimate on paper for the first 6 months. Do NOT count future sales created from the new marking campaign in this budget. It’s an investment of current capital and campaigns take some time build up.
  2. Read about these 3 majors internet marketing tools.
    • SEO – Search Engine Optimization – This involves natural rankings on Google Search for specific Keywords, which can also include SEO for the Map Listing in Google Places.
    • PPC – Pay-per-Click Advertising or Google Adwords specifically is where you run a campaign which is only charged when someone actually clicks to your website.
    • LPO – Landing Page Optimization is analyzing the website layout to look for areas that can be redesigned to systematically increase the number of users who convert to an email or phone call lead.
  3. Test the provider you want to use. Do they show up in the top of Google? Ask them for 2-3 client sites and 2-3 keyword samples for each to see proven success.

Once, you’ve built up some comfort around the subject, pick an Internet Marketing Plan to get market research on your industry.

INTERNET MARKETING PLANS – CLICK HERE