Local Denver Business Grows 288% Year-to-Year Internet Marketing

For years, we’ve been serving others by connecting real world business with the new, required digital marketing world.

Our client does local landscaping service for yards with pets. Simple enough.

Their  target client is someone with a dog and enough income to hire some yard support in Denver Metro.

With a long-term approach, we have built up a strong reputation online as well as full facebook social media.

Wonderful, let’s see the numbers. They matter the most. Year-to-Year comparison below of website traffic visitors on one day, Sept 1, 2015 to Sept 1, 2014

It’s now 132 compared to 34. Plus, look further down and you’ll also see that the number of conversions per visitor is up quite a bit causing a double increase of quality targeted traffic and ease to sign up.

Year-to-Year Traffic Up and Conversion Up

 

The changes happened because of increasing customer interaction on social media and upgrading the sign-up for service flow.

How much has traffic improved? 288% from the same time last year. See above image.

How many more conversions from that compared to last year? Notice the percent in the right side green box.

It was 17.30% last year where as this year during the same time we had a 53.55% conversion rate for your marketing budget.

The important take away here is “What are You Doing with Your Web Traffic?”

 

Google AdWords Marketing Strategies for Business Clients 2015

People Ask me about Google Business Marketing Strategies often.

I looked in the mirror and realized, I have a great life, funded by Digital Marketing.

Tell you one thing that’s true, people will follow you easily,
When You Have a Plan built on reasonable, thought-out ideas.

Inbound Marketing (excludes cold calling)

  1. Brainstorm a Strategy first about your target customer.
    • Who are they?
    • What is their mindset while they are searcing?
  2. Do some Marketing Research on industry SEO Keywords Phrases.
    1. Find the main keywords
    2. Then, build out your Targeted Keyword List

Ex: “plastic surgeons [your city]” Search in google and check the competition.

751,000 results in search engine competing for the top 3 slots.

751,000 results in search engine competing for the top 3 slots.

Every marketing campaign starts with Marketing Research. If you have the time and the budget, hire a professional to guide you through this vast ocean of information.

This example below shows 3 Important Google AdWords Metrics to Analyse:

  1. Average Monthly Searches: How many people or searches are entered into Google Search Engines per month.
    • Consider most Internet visitors convert at a rate of 2-5% and 5% is gained by informed market research
  2.  Level of Competition: Based on the total searches per month
    • How many different vendors on Google AdWords are bidding on this keyword.
  3. Suggested Bid: Google does a decent job of estimating Cost-Per-Click.
    • Best Practice is to pad your budget 20% extra since you may need to pay more than listed to be in the TOP of Google Search Pages.

Business Oceans Keyword Research on “Fitness App”

Marketing research will save you $1000s in wasted marketing dollars.

Marketing research will save you $1000s in wasted marketing dollars.

First, notice that you may lump ‘Fitness’, ‘Workout’ and ‘Training’ into the same bucket, funnel or vertical. This would be a big miss.

Look closer….’Training App’ keywords cost the most. SEE Red and Strikethrough terms above.

You could get twice as manys clicks by focusing the marketing campaign strategy on ‘fitness app’ and ‘workout app’ keyword phrases and writing content that refers to those terms.

“best training apps” is $5.30 per click x 300 clicks = $1,590 In Click-Spend

Compare to….

“workout app” which is a mid-cost at $0.95 per click x  1673 clicks = $1,590 In Click-Spend

Marketing Research and Competitor Analysis matter when creating a marketing plan for your business goals. With keyword strategy in place, we can now get 557% more clicks and increased targeted website traffic.

 

  1. Pick your 2-4 top marketing channels: google, facebook, pinterest, linkedin…
  2. Wrap your keywords in the strategy, like a Good Omelette.
  3. Build your plan out 3 months. Ding! YOU’RE IN

If you need support in creating the marketing plan for your small or medium business, we can help you build it.

 

SURF YOUR BUSINESS

 

$100 Referral Gift – Denver Business Marketing Consulting

Business Oceans Marketing is offering a $100 referral gift card, when you send us a new client.

$100 Gift Card Details

  • New Client must sign up for 3 or more months of SEO, PPC, Social Media or Internet Consulting Services.
  • When they first call us, they must mention your name, phone number and address (so we can send you the card).
  • After they’ve paid for their 3rd month of service, we’ll send you $100 gift card as a Thank you.

It’s that easy.

We appreciate your support.

Call 303-521-5119 and ask for Randy

Offer is good until May 30, 2014

http://www.businessoceans.com