How to Internet Market your Business Website?

The best way to internet market your business is simple, first build a website. Note that just because you’ve built the website, so have 10,000 other competing businesses in your same industry.

For example, let’s randomly do a search on “training videos“. Notice that just under the search field on Google, it shows their are “About 785,000,000 results”. That’s a lot of competition.

How do you internet market with that many websites? Good question. The simple answer is start with a good internet market plan.

Some people who are new at internet marketing usually jump into pay-per-click advertising or organic search engine optimization by either looking for the cheapest service or they do it themselves.

DIY is fine if someone has the time to research and learn about those marketing channels. It’s very difficult if someone just wants to point and click their way to the top with little effort. That’s unrealistic.

The reason I mention the 785 million competing websites is so that you can see the true nature of what the landscape is like competing for top slots on Google. Obviously, less for Regional Terms (Denver, Chicago, Los Angeles). National terms can be a healthy challenge.

Here are some basic steps to internet market:

  1. Hire a consultant to write an Internet Marketing Plan
    • It should include basic steps and explanations for each of the internet strategies.
  2. Keyword Research on the industry keywords
    • See which keywords have more people searching and less competing websites.
  3. Buy a Domain Name
  4. Hosting
  5. Build the website
  6. Write Content for the Website
  7. Install Google Analytics on Website
  8. Marketing the Website
  9. Track results and adjust marketing strategies.

Whether you are marketing a website with organic seo, landing page optimization, pay-per-click advertising or video marketing, you must know the keyword landscape for your target audience of customers. Keep reading and choose the best plan to get started.

Best Logo Design Marketing Strategies

When people look back in 20 years, the Internet will be seen as the foundation of marketing for business. Its uses now are so vast and expansive, internet marketing consultants are almost a requirement to sort out new marketing channels and strategy.

Any graduate of business school will confidently suggest that you will need a business plan or marketing plan. It may seem silly to some who build in small stages. They may not appreciate a plan as much as a person who sees 2-5 years into the future forecasting costs.

You’re reading this, so you must take pause and consider where your marketing and business targets are.

Does the logo and branding of your company attract the type of clients you want?

Would a marketing strategy with competitive data be useful to attack your competitors position in the market place?

 

That may sound aggressive to you. It is. There are usually at least…

5 to 500 Million Competing Websites for Each Marketing Keyword

EX: “Personal Training” – Has “About 482,000,000 results (482 million competing websites)” on Google’s search page.

All while the Internet marketing goal is to get customers to find the website that they want to find.

Here in lies the beauty of modern day internet marketing. What is the best marketing approach  is the important question?

Years ago I scoffed at the idea of taking time to organize market research and competitor data. It’s better to just jump in and go. Wrong. That marketing model strategy is outdated and needs an upgrade. The Internet is full of traceable data.

Internet Market Research is Titanium in a World of Glass.

Every piece of information that can be parsed about Marketing Keywords is vital. Knowing which keywords are searched for the most and how many competitors are also targeting that Keyword in their marketing campaign is a Point of Advantage.

Now, we know who and what people are searching for, so we can now target any consumer in a business’ marketing plan by creating new consumer-centric logo designs that fit that client’s demographic.

Branding Intelligent Consumer Focused Logo Designs

Logos designs are an important step in the marketing campaign process. If a customer finds you on the web, they only have the image in front of them to judge and assess the business you run, in about 3-5 seconds.

Here’s a client case study of an auto garage near an art district.

LOGO DESIGN – STAGES OF DEVELOPMENT

What do they each make you think of in terms of professionalism, cleanliness and being hip?

D) Old Store Front Sign

Does this old logo suggest 5 Star Auto Service Reviews? No

Does this old logo suggest 5 Star Auto Service Reviews? No

Yet, Gary’s, our client. was well reviewed online as a business with an upscale level of service. Free Shuttle service for local clients. Loyal customers for years and extra personal care.

C) Client’s old website logo

This is the old website logo. Notice it does not connect with the blue painted shop sign.

This is the old website logo. Notice it has a rust color in the background. They something clean and fresh!

So, we did a Landing Page Optimization Analysis (this opens to a pdf of a client sample) to find out what the best demographic to target is. This is an important step of website redesign.

One major element we learned from the Discovery Sessions with the client is that they had many more male customers than female customers. We suggested that females would be turned off by the sign and logos above.

Top 3 Ways To Improve this Logo Design

  1. “World Domination” is generally something mostly men think about, so they were excluding women with that tag line.
  2. The quirky blue spray painted sign was too low-end for potential customers to feel confident the service would be high.
  3. The color of rust or anything similar does not instill confidence. Cars and the idea of rust are in-congruent.

With that valuable information, we cleaned up the brand image to attract a more discerning clientele. This first pass at a logo is good isn’t it? Much cleaner and easier to read.

B) The  first pass logo

This is the first version designed to convey "clean and hip" to attract more female clients.

This is the first version designed to convey “clean and hip” to attract more upscale and more female customers.

This is now becoming about the logo. Which, you could buy cheap online for $300. Fine, it could work. However, my artistic and advertising background in tv commercials says more matters. This is a good logo.

If you saw the shop, the colors are way off. Plus, look at the right hand side of the picture’s color. It is kind of a “rust” looking color which no auto should have around its business. So why does it matter?

It matters because a logo is the only place to start the seed of the brand. It can be inexpensive. It will be okay. It can be and investment into a company’s future success if done correctly. That’s where I love working with clients.

Here’s the new logo.

This has a bit of a retro feel bringing up images of shiny cars.

Fresh and Clean! This has a bit of a retro feel bringing up images of shiny, well-maintained cars.

Here are the top 3 logo design goals.

  1. Mobile Friendly so the logo looks good on a small phone. That’s why we shifted to a 3-d feel.
  2. Soothing colors to engage the customer to stay on the website longer with a gender neutrality.
  3. Clear Font Readability. The customer knows it’s “auto service”. This is imperative to certain business marketing brands. That’s 2-5 more seconds we saved the customer to look around and find out “What?” Gary’s does.

 

When you are in the place where an additional level of marketing expertise will be a value, please contact us.

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A Whole Approach

303-521-5119

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2-21-13 UPDATE: We have uploaded the New Mobile Responsive Website Design for Garys’ Auto Service

 

How to Start an Internet Marketing Campaign for your Small Business? Top 3

Hello, my name is Gabriel Dicristofaro. I am the founder of Business Oceans Marketing.

I learned and studied about Google and search engine marketing way back in the college intern years. Internet marketing has grown quite a bit since then. I am 42 as of this writing and always interested in collaborating on new internet campaigns.

  1. The first most important part of business is the bottomline.
  2. The second most important part of business are customers.

Confused? You should be. Those 2 sentences are inverted on purpose. That’s how some marketing campaigns are run…with confused priorities. Of course, the correct answer is customers. If you have no customers, there is no bottomline to calculate.

Whether the business goals are customer expansion or increasing money, the most important part of internet business is being found by customers looking for a specific service or product.

Each product and service is different. Even within the same company. Business Oceans Marketing is here to handling marketing business…and enjoy the ride.

That’s why every marketing campaign deserves its own voice and flavor. Personalized marketing strategies for an individual business.

That’s really where to start. Find your voice. Gruff for dirt bike racing rentals. Alluring for a fine dining restaurant. Crisp for industry contracting. All different customer types. All different flavors.

The TOP 3 first steps recommended for Marketing:

  1. Set a budget estimate on paper for the first 6 months. Do NOT count future sales created from the new marking campaign in this budget. It’s an investment of current capital and campaigns take some time build up.
  2. Read about these 3 majors internet marketing tools.
    • SEO – Search Engine Optimization – This involves natural rankings on Google Search for specific Keywords, which can also include SEO for the Map Listing in Google Places.
    • PPC – Pay-per-Click Advertising or Google Adwords specifically is where you run a campaign which is only charged when someone actually clicks to your website.
    • LPO – Landing Page Optimization is analyzing the website layout to look for areas that can be redesigned to systematically increase the number of users who convert to an email or phone call lead.
  3. Test the provider you want to use. Do they show up in the top of Google? Ask them for 2-3 client sites and 2-3 keyword samples for each to see proven success.

Once, you’ve built up some comfort around the subject, pick an Internet Marketing Plan to get market research on your industry.

INTERNET MARKETING PLANS – CLICK HERE