How much does the color or size of your text links really matter?
To find out, a technology entrepreneur tested a smaller red download link vs. a larger black link. Check out this week’s test to find out which one increased conversions by 37.3%.
This was a multivariate test, so there were a total of 12 pages tested. But the two pages we featured pit the overall winner against a lesser competitor.
Results between Versions A and B reached 99% confidence.
This is the new angle internet marketing consultants are approaching website with. Yes, traffic is important.
However, it is important to remember that once a potential customer lands on a page, they need to have a smooth and powerful sales path.
Best,
Gabriel
