Google Calendar Invites Review – ‘Gvites’ is Better Marketing Positioning

 

Top 3 Reasons Google Calendar Invites Rock

Google Invites or as I prefer to call them, Gvites are very useful.

1) They pull from your Google Contacts and auto fill in Participants.

2) It auto syncs with your Google Mobile Calender.

3) You can enter specific notes into the description about the meetings.

All three of those reasons rock on any system. There are more reasons it rocks ,as well as why it does not. However, this conversation is about “How Google Markets It’s Products” and where they miss.

The Google+ Plus platform has been lackluster in many ways. It’s biggest complaint from users is that it’s clunky to move around in. That whole having to login over and over thing. And duplicates. Oh my!

For all the data they have on all us, the least they could do is perfect Multi-User Logins.

That in my humble internet user opinion, is The Big G’s biggest issue. It’s tools are clunky. Even in AdWords I’ll be doing a quick edit and the campaign tools on my 17″ screen on Chrome are getting cut off 20% of the time….so I can’t do some commands. That’s bad building and the Negative Nancy view.

This is when it works….

AdWords marketing campaign we ran for a client.

AdWords marketing campaign we ran for a client.

 

On the Bright Bill view, the Google Calendar Tool is cool in many ways. It’s useful. It’s mostly easy to schedule and edit events. You can even create a specifically named calendar for unique group events.

The challenge for Google, I’m suggesting, is that the name is not cool. It does NOT roll off the tongue. So, people don’t want to use things that are hard to say. Yes? Of course yes.

I use Goooo-gle Cal-en-dar

Let’s add another layer of, Why People Won’t Say Your Product Name?

I’m sending you a Goo-gle Cal-en-dar In-vite

Wow. 7 Syllables and 20 letter character to say the product name. Now, when you see and hear it like that you got something to gargle with.  Too long and too much. Not cool.

Option? What would update the cool Google brand of that cool tool and even make it cooler to say and use?

As their marketing consultant, I would suggest calling it a Gvite.

I sent you a Gvite. 6 syllables for the whole sentence. Now, that’s Millennia friendly.

Cool and short, like the rest of cultural trends right now. Quick and clean.

I invite anyone and everyone to share this idea with Google people they know. Maybe with a healthy consulting fee, “I could pay for my ho-ney-moooooon”.

 

Author – Gabriel DiCristofaro – Mr DiCristofaro has been an entrepreneur since he was eight years old and solicited snow shoveling jobs in Indianapolis for $1-3 per driveway.

Lesson learned. Always pre-negotiate.

He runs 2 companies: www.BusinessOceans.com a marketing consulting firm and his personal coaching venture with his wife, www.InvitingRight.com , which involves social psychology, the core of all business and marketing.

Business Oceans has been actively profiting for 8 years now, allowing him to usually work 20-30 hours per week while being able to provide valuable consultation to execs and business owners.