Advertising on Google Adwords Sponsored Link campaign can vary drastically depending on:
- Avg. Cost-per-click – Click to see CPC estimate for ‘Hammers’
- How many clicks your business wants to have.
- The quality of your ads compared to other competitors bidding.
Here’s a small business owner who is an optometrist. He sells ‘sunglasses’ and ‘prescription frames’. There are 50 keywords in this client’s campaign.
Here is another campaign where the client is a weight-loss surgeon. The Average Cost-per-Click is much higher than hammers. Take a look. This next client was quite an accomplishment.
When we started they were averaging $32.00 per click. You can see below, we managed the account and got it down to $15.00 per click making it a more efficient advertising tool.