SEO Basics – SEO Strategies for Beginners – Part 1 – Keyword Research Tool

Step One in Your Beginner SEO Strategy – Keyword Research

This is where you find out which Keyword Terms and Keyword Phrases your potential customers are looking for. It also gives you alternate Keyword Phrases and terms you may not have thought have. Very valuable for beginners in SEO.

SEO Basics for Beginners – Part 1 – Keyword Research Tool

This is where you find out which Keyword Terms and Keyword Phrases your potential
website customers are looking for. It also gives you alternate Keyword Phrases and terms you
may not have thought have. Very valuable for a beginner in SEO-Search Engine Optimization.

The Keyword Research Tool will show you:

* How many times a keyword phrase was searched for in a month
* The average number of times a keyword was searched for in a particular month
* Other similar, relevant keyword phrases

Some of the keyword research info is directed at Google AdWords account users and
managers, so it shows Cost-per-Click. You can ignore this for “Organic” SEO strategies
as a beginner. This other info is for PPC or Pay-Per-Click Advertising.

SEO Keyword Research - Know the popular Keywords people use to find you. You can do this with the Free Google SEO Keyword Research Tool:

IMPORTANT: Open this link in a new window so you can read the directions at the same time.

Google Keyword Tool

SEO Basics – Google Keyword Tool Instructions
1) Type your 3 Keyword Phrases – pick ones you think work for your industry or service

2) Each Keyword Phrase will need to be on a separate line

3) Type the Captcha letters into the field

4) Click “Filter My Results” Link – Click the BOX that says “Only show ideas closely related to my search terms” You can uncheck this box after running your first report to see more
alternate keywords as well. That will be SEO Basics, Step 10)

5) Click on “Search” button. Your keyword phrases should show up with info on the right hand side of each one.

6) Far Right and a little below that button you will see a “Columns” button. Under those words there is a drop down menu. Click the box with “All Columns”. This will reveal lots of columns with info.

7) Look at “Local Monthly Searches”. This number is for how many keyword searches there were for that phrase in the last month.

8) Look at “Global Monthly Searches”. This number is for the average number of searches per month for a 12 month period.

9) You can see the trend of searches in the next column. This is helpful if you are
selling Halloween items and want to see when people start searching. MOVE your mouse over the small green boxes.

10) On the lower left column, you will see “Match Type” with a Drop Down Menu under it. Read below for simplified explanations of those Match Type terms.

Broad – Many other similar keyword search terms count for volume

Phrase – The keywords you enter plus any word(s) before or after the phrase count for volume

Exact – Only the exact phrase you entered counts for volume

10) You can now go back and uncheck the “” box to show ideas for new keywords and many more keyword phrase options will show up. Scroll down. The keyword list can be very long sometimes. The far bottom right will have arrows to show more rows and pages of keywords. Click around a bit.

Look out for Basic SEO Strategies for Beginners – Part 2 – SEO Link Building for Beginners

Other Basic SEO Strategies for Beginners:
• Website Code – Engineering your website to rank on Google, Yahoo, and Bing
• On-Page Optimization – Making your website search engine friendly
• High-Quality Link Building – White Hat and Best Practices Only

• Rank Reporting – See the progress your work does for you every month
• Web Traffic Reporting – Easy to read traffic data sent to your email inbox
• Social Bookmarking – Take advantage of the newest seo power tools on the web

SEO Basics and Easy SEO Strategies for Beginners – Part 1 is copyrighted material. It may be republished as long as all hyper-links are live and have “follow” attributes.

Oceans Marketing SEO Training Consultants – Denver, Colorado

Oceans Marketing SEO Training and SEO Consulting Services Denver, CO

Contact Person: Roger SEO Training Class