Denver Colorado Business Marketing Services. Highlands Ranch Internet Marketing Services.

 

 

Denver Marketing Consulting Services We Provide

 

   Innovative Marketing Strategies

  • Internet Marketing Plans

  • Search Engine Marketing

  • Guerilla Business Marketing

  • Viral Marketing Ideas

  • Referral Marketing Ideas

  • Email Marketing

  • Radio Advertising

  • Television Advertising

  • Direct Mail Marketing

Managing a Strategic Marketing Plan

Managing a strategic marketing plan can be the foundation of a business's financial success. Marketing components take time to put together and need to be researched.

The standard way to look at any business marketing plan is with the basics.

What? Who? Where? When? and How?

What? What is the need or desire your product or service is trying to communicate within the marketing plan?

Who? Who is the consumer who will be the most interested in your product or service?

Where? Where is the best placement for the product or service,and the markeiting ads with the marketplace?

When? When is the best strategic timing for exposure that gives the highest ROI - Return On Investment? Is it seasonal?

How? How do we efficiently execute the marketing plan?

 

Innovative Business Marketing Ideas

        Marketing Ideas are the priceless intangible part of any successful business marketing plan.

         What makes a business marketing idea Innovative?

An idea is innovative when it is a new way of looking at or presenting a product or service that gets people's attention.

Business Oceans Marketing prides itself on creative ideas that can contribute to your companies' success. We are here for the small to medium business.

We especially like an Innovative Idea when it generates a desirable emotion in others, which in turn generates a sale or purchase. That is always the business goal...more profits.

The emotion can be excitement, desire, yearning, wanting, need or joy.

That emotion will lead to action, which will then have them associating that positive emotion with your company's service or product.

That product or service will then fulfill that need or desire.

One brilliant guerilla marketing idea that was used many years ago for a new inline skating product was to 'demo' the skates out of the back of vans in Manhattan.

No one had ever seen the 'four wheels in a row' on skates before. People who would never have tried the product, were now telling there friends about this weird skate they tried by Central Park in New York City.

Now, the inline skate market is filled with copycats and it is a multi-million dollar business.

That is the type of idea we like to bring to the table.

What Innovative Ideas can we give you....? 

Do you know who your target audience is?

Do you know where the most effective placement for your product or service is in the marketplace?

Have you done market research to have facts about what people think about your product?

A Recent Marketing Consulting Case

This is one of our favorite client cases to share about because they are so unique.

Our client is a service company that officially removes dog waste for their customers. They are a dog waste removal company. People pay them to clean the yard 1-2 times per week.

Take a good laugh. It's alright.

What makes this marketing client such a good example? The client needed to upgrade areas of their marketing strategies.

The client needed to do Market Research to find out:

  • What words or phrasing did a potential customer associate with their service?

    • Once we started consulting this client, they had a much better understanding of their potential customers.

    • Our client didn't want to use the word 'poop'.

    • However, with market research we discovered that most customers labeled the service as a...'Pooper Scooper'.

    • This gave us the knowledge, and tools to upgrade all of the marketing plans and branding to include that phrasing.

    • We updated the Internet Marketing, Print Marketing, and  Marketing Strategy Plans.

    • This accelerated the Internet Marketing by increasing the Search Engine Ranking when people used that term to find a ...'pooper scooper Denver'

    • For the record, this client is now consistently on the 1st page of Google for the search term - 'pooper scooper Denver'.

  • What was the perception that the customer had of the company?

    • The owner of the company had been in business for over 14 years.

    • The customer base had the perception the company was run by a few college kids.

    • In reality, the company was well established with BBB, Tom Martino and had 30 employees.

    • We starting including badges of credibility to all the marketing materials.

    • We updated the Internet Marketing, Print Marketing and Marketing Strategy.

  • Where did most of the business come from?

    • We created a more detailed MARKETING TRACKING system

      • In the system we had customer service reps dig deeper with customers and find out how they found the client.

      • We started tracking each ad campaign to know where our advertising dollars were most effective.

      • ROM - Return On Marketing. We put money where we got the most response.

      • The yellow pages was dwindling. We focused more marketing strategies towards the Internet and Search Engines.

      • Then, we created Internet Marketing campaigns and tracked which ones ranked highest in the search engines.

       

        Search Engine Internet Marketing

  • Google Ranking - 1st Page Ranking

  • Google AdWords Marketing Campaigns - Optimized and Budgeted

  • Link Exchanging with Relevant Sites

  • Profile Creation on Social Networking Sites

  • Keyword Optimized Forums,

  • Keyword Optimized Directory Listings

  • Keyword Optimized Blogs

  • Online Classifieds - Search Engine Optimized Ads

 

Marketing Strategies Denver. Marketing Consultants Denver. Cherry Creek Marketing Consulting.

 

 

 

What are your business marketing consulting needs?

 

        We thank you for your interest in our business marketing consulting services or search engine marketing services. We will contact you within the day.

Sincerely,

Business Oceans Marketing Consultants